Q Magazine

We Are Scientists – Too Late

We Are Scientists – Too Late
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Name: We Are ScientistsTrack name: Too Late

Hometown: New York

Who? The Murray & Cain Partnership.

Why now? Here’s the premiere of the band’s video for Too Late, the latest single taken from their forthcoming album Helter Seltzer. “Too Late has a really positive musical vibe, so we thought a positive message made sense for the video,” explains Chris Cain of the video. “We didn’t want it to be preachy, though. The way we solved the problem was to evoke a real issue — the health of bee populations, and related environmental concerns — but then not only to bungle our explanation of that issue, but also to spread disinformation about what you can do to make a difference.” Keith Murray adds: “It was crucial to me that a beautiful woman be dancing in the video. My wife doesn’t like me to watch videos of beautiful women dancing, but if it’s my own band’s music video, there’s not much she can do.” Meanwhile the pair return to live action this mont, kicking off UK dates at Bristol’s Bierkeller on 24 April.

Hear more:Wearescientists.com

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